One Advantage of a Market-Product Grid Is That It Can

question 118

Multiple Choice

One advantage of a market-product grid is that it can be used to:

• A)relate likely sales of products to prospective market segments.
• B)make optimal decisions under conditions of uncertainty.
• C)select representative samples of consumers for marketing research studies.
• D)screen many new product ideas in order to select the one with the best long-run market potential.

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Definitions:

Organizing

The process of structuring and arranging resources and tasks to achieve objectives, often involving the coordination of activities and allocation of resources within an organization.

Pretending

The act of giving a false appearance or pretending to possess certain qualities or characteristics.

Output

Refers to the final product, service, or result produced by a process, system, or activity.

Resources

Assets, materials, and inputs that an organization or individual utilizes to conduct operations, create products, or provide services.