Between Two and Three Percent of the Population Have Some

question 72

Multiple Choice

Between two and three percent of the population have some degree of allergic reaction, usually mild, to preservatives used in salad bars. Restaurants might consider people with these "allergies" as a separate segment. So these restaurants will need to have
Their regular salad bar plus a special salad bar for the allergies segment. This multiple product and multiple market segment strategy would have the greatest difficulty
Meeting which of the following criteria used to form market segments?

• A)different needs of buyers among different segments
• B)similarity of needs of potential buyers within a segment
• C)instrumentality of sufficient marketing objectives to ignore that segment
• D)potential for increased profit and ROI

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Definitions:

Breakeven Analysis

A financial calculation to determine the point at which revenue equals costs, resulting in neither profit nor loss.

Stock Price

The cost of purchasing a share of a company, as determined by the supply and demand dynamics in the market.

Leverage

In finance, leverage refers to the use of borrowed funds or debt to amplify potential returns on investment.

Optimal Structure

The most efficiently arranged composition of an entity or process to maximize performance or outcomes, often used in the context of financial capital structure or organizational design.