A Key to Positioning a Product Effectively Is the Perceptions

question 71

Essay

A key to positioning a product effectively is the perceptions of consumers. In determining a brand's position and the preferences of consumers, companies obtain three types of data from consumers. List these 4 types of data and from them develop a perceptual map for at least 5 different makes or models of vehicles (e.g. Ford, VW, etc.)

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Definitions:

Cultural Relativism

The principle that an individual's beliefs and activities should be understood by others in terms of that individual's own culture.

Ethical Imperialism

The practice of applying one's own ethical standards to individuals or organizations from different cultural or societal backgrounds.

Ethical Dilemma

A situation in which a person must choose between conflicting moral principles, making it challenging to determine the right course of action.

Potential Benefit

The prospective advantages or gains that may be realized from a particular situation, action, or decision.