When a Telemarketer Calls to Sell a Consumer Vinyl Siding

question 8

Multiple Choice

When a telemarketer calls to sell a consumer vinyl siding for his or her home, the first question the telemarketer asks is if the person answering the phone is a homeowner. Whether the prospect is a homeowner indicates the use of which type of consumer segmentation variable?

• A)buying situation
• B)demographic
• C)usage
• D)behaviour

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Definitions:

Parkinson's Disease

A progressive neurological disorder characterized by motor symptoms such as tremors, stiffness, slowness of movement, and postural instability.

Forebrain

the anterior part of the brain, including the cerebral hemispheres, thalamus, and hypothalamus, responsible for sensory and associative functions.

Midbrain

A part of the brain located between the forebrain and the hindbrain, involved in functions such as vision, hearing, motor control, and alertness.

Hindbrain

The posterior part of the brain that includes the cerebellum and brainstem, responsible for regulating basic life functions.