The Province of Ontario Board of Tourism Ran a Series

question 167

Multiple Choice

The Province of Ontario Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state. Since the apparent target of these is traditional families, it appears the Board of Tourism has segmented the market using
________ variables.

• A)regional
• B)geographic
• C)demographic
• D)socioeconomic

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Definitions:

dfWG

Degrees of freedom within groups, a term used in statistical analysis, particularly ANOVA, to indicate the number of independent pieces of information available to estimate variances within the groups.

Degrees of Freedom

A concept in statistics that refers to the number of values in a calculation that are free to vary without violating the constraints of the calculation.

Levels Minus One

In analysis of variance (ANOVA), it refers to the number of levels in a factor minus one, which dictates the number of comparisons that can be made.

Interaction Effect

Occurs in an analysis when the effect of one independent variable on a dependent variable differs across levels of another independent variable.