Which of the Following Is NOT a Criterion Used for Selecting

question 91

Multiple Choice

Which of the following is NOT a criterion used for selecting a market segment?

• A)cost of reaching the segment
• B)size of the market
• C)similarities of needs of potential buyers
• D)competitive position

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Definitions:

Non-Directional

Refers to a hypothesis that predicts a change or difference but does not specify the direction of the change.

Sample Size

The number of observations or data points collected from a subset of a larger population for the purpose of statistical analysis.

Pearson Correlation

A measure of the linear correlation between two variables, showing how closely the data fit to a line.

Pearson Correlation

A measure of the linear correlation between two variables X and Y, giving a value between +1 and -1 inclusive, where 1 is total positive linear correlation, 0 is no linear correlation, and -1 is total negative linear correlation.