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Which Type of Product Positioning Would Most Likely Be Used

question 42

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Which type of product positioning would most likely be used to avoid cannibalization?


Definitions:

Order-taker

An individual whose primary job responsibility is to take customer orders in a retail or B2B setting, often without the requirement to upsell.

CRM System

A set of information technology tools used to help companies stay connected to customers and prospects, streamline processes, and improve profitability.

CLV System

Customer Lifetime Value system, a metric that estimates the total revenue a business can expect from a single customer account throughout the business relationship.

FAB Method

A sales technique that focuses on features, advantages, and benefits of a product or service to the customer.

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