When Mikki Asked Her Father for His Advice About Marketing

question 41

Multiple Choice

When Mikki asked her father for his advice about marketing software for the disabled, he told her, "Reaching a segment requires a simple but effective marketing action. If no such action exists, don't segment." Mikki's father is expressing concern about the:

• A)similarity of needs of potential buyers within a segment.
• B)simplicity and cost of assigning potential buyers to segments.
• C)feasibility of marketing actions to reach the segment.
• D)different needs of buyers among different segments.

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Definitions:

Depolarize

To decrease the electrical potential across the cellular membrane as a prelude to generating an action potential.

Visceral Smooth Muscle

Muscle tissue found within the walls of internal organs, responsible for their involuntary movement such as contraction and relaxation.

Gap Junctions

Specialized intercellular connections that facilitate the direct transfer of ions and small molecules between the cytoplasm of neighboring cells.

Independent Unit

An entity or module that operates or exists independently from other similar units.