The Best Segmentation Approach Is the One That

question 145

Multiple Choice

The best segmentation approach is the one that:

• A)is simplest and least costly in assigning potential buyers to segments.
• B)recognizes similarities of needs of potential buyers within a segment.
• C)maximizes the opportunity for future profit and ROI
• D)recognizes different needs of buyers among different segments.

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Definitions:

Scrap Value

The estimated value that an asset will realize upon its sale at the end of its useful life, typically as materials for recycling or repurposing.

Stop Manufacturing

The act of halting the production or assembly of products in a manufacturing process.

Specific Performance

A legal remedy requiring a party to perform their specific duties under a contract, rather than paying damages.

Implicit Guarantee

An unstated or implied promise or assurance, often believed to exist due to past practices or general market perceptions.