When Future Vacations Allows Customers to Personalize Their Next Vacation

question 134

Multiple Choice

When Future Vacations allows customers to personalize their next vacation and customize their trip to whatever their needs are, this would best be described as:

• A)product differentiation
• B)product innovation
• C)ultra-customization
• D)mass personalization

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Definitions:

Pontiac

A leader and war chief of the Ottawa tribe, best known for his role in Pontiac's Rebellion (1763–1766), which sought to resist British military occupation of the Great Lakes region.

Pontiac's Rebellion

A conflict between Native American tribes and the British military forces in the Great Lakes region (1763-1766), led by Chief Pontiac, aiming to drive the British out of the territory.

Proclamation of 1763

An edict issued by King George III following Great Britain's acquisition of French territory in North America after the end of the French and Indian War, forbidding settlements west of the Appalachian Mountains.

Ohio Company

A land company formed in 1747 that was granted a tract of land west of the Appalachian Mountains by the British government to promote settlement.