Between Two and Three Percent of the Population Have Some

question 72

Multiple Choice

Between two and three percent of the population have some degree of allergic reaction, usually mild, to preservatives used in salad bars. Restaurants might consider people with these "allergies" as a separate segment. So these restaurants will need to have
Their regular salad bar plus a special salad bar for the allergies segment. This multiple product and multiple market segment strategy would have the greatest difficulty
Meeting which of the following criteria used to form market segments?

• A)different needs of buyers among different segments
• B)similarity of needs of potential buyers within a segment
• C)instrumentality of sufficient marketing objectives to ignore that segment
• D)potential for increased profit and ROI

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Definitions:

Alcohol Abuse

The excessive and harmful consumption of alcoholic beverages, leading to physical, social, or mental health problems.

Evolutionary Perspective

A theoretical approach in various fields that looks at the psychological changes and adaptations in humans over time based on the principles of natural selection and survival.

Industrial-Organizational Psychologist

A professional who applies psychological theories and principles to the workplace to solve problems and improve the quality of work life.

Job Satisfaction

A measure of how content an individual is with their job, encompassing aspects like work environment, duties, and compensation.