A Different Market Segment Usually Requires a Different Marketing Action

question 174

Multiple Choice

A different market segment usually requires a different marketing action that in turn means greater costs. If increased revenues do not offset extra costs, a marketer should ________ to reduce the number of marketing actions.

• A)combine segments
• B)try direct mail instead of broadcast advertising
• C)increase the advertising budget
• D)cancel current activities

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Definitions:

Concrete

A composite building material composed of fine and coarse aggregates bonded together with a fluid cement that hardens over time, used extensively in construction.

Heat Produced

The amount of energy released or absorbed as heat during a chemical or physical transformation.

Aluminum

A silvery-white, soft, nonmagnetic, ductile metal in the boron group, noted for its lightweight and resistance to corrosion.

Silica Glass

A type of glass made primarily of silicon dioxide (SiO2), known for its transparency and chemical stability.