Which of the Following Is NOT One of the Five

question 12

Multiple Choice

Which of the following is NOT one of the five general criteria often used to pick target segments?

• A)need to conform to government regulations
• B)competitive position of the firm with respect to the market
• C)cost of reaching the segment
• D)expected growth of the market

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Definitions:

Nonverbal Cues

Consist of all the ways in which people communicate without words, including gestures, facial expressions, and body language.

Demographics

Statistical data relating to the population and particular groups within it, often used for marketing and planning purposes.

Emotions

Emotions are complex psychological states involving an individual's subjective experience, physiological response, and behavioral or expressive reaction.

Proximity

The physical closeness between people or things, influencing interactions and relationships.