A Key to Positioning a Product Effectively Is the Perceptions

question 71

Essay

A key to positioning a product effectively is the perceptions of consumers. In determining a brand's position and the preferences of consumers, companies obtain three types of data from consumers. List these 4 types of data and from them develop a perceptual map for at least 5 different makes or models of vehicles (e.g. Ford, VW, etc.)

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Definitions:

The Approach Step

A phase in a process or strategy that involves moving towards a specific goal or objective through planned actions.

Rapport

A positive relationship characterized by mutual respect, trust, and understanding between individuals or groups.

Sales Presentation

A structured pitch or demonstration aimed at persuading potential buyers to purchase a product or service.

Preapproach Step

The stage in the sales process where the salesperson gathers relevant information about a potential customer before making the initial contact or sales pitch.