An Observational Approach to Discover Subtle Emotional Reactions as Consumers

question 71

Multiple Choice

An observational approach to discover subtle emotional reactions as consumers encounter products in their "natural use environments" is referred to as:

• A)Ethnographic research
• B)Focus groups
• C)Environmental scanning
• D)Data mining

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Definitions:

Technology Companies

Businesses that focus on the development, production, and marketing of electronics, software, computers, and other technological goods or services.

Vertical Clouds

Cloud computing environments that are tailored for use in specific industries, offering specialized resources and services to meet industry-specific requirements and regulations.

Industry

A sector of the economy that is concerned with the production and manufacturing of goods or the provision of services.

IaaS

Infrastructure as a Service is a cloud computing model that provides virtualized computing resources over the internet, allowing users to run, and manage applications without the need to maintain physical servers.