When Compared with Telephone and Mail Surveys, Which of the Following

question 67

Multiple Choice

When compared with telephone and mail surveys, which of the following is NOT a characteristic of individual interview surveys?

• A)greatest ability to probe and ask complex questions
• B)most expensive because of interviewer's time and travel expenses
• C)greatest opportunity for interviewer bias
• D)greatest difficulty in establishing rapport with the respondent

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Definitions:

Fixed Costs

Costs that do not vary with the level of production or sales volume, such as rent, salaries, and insurance premiums.

Mixed Costs

Expenses that have both fixed and variable components, changing in total with the level of activity but not in proportion.

Sunk Costs

Costs that have already been incurred and cannot be recovered, which should not affect future business decisions.

Mixed Cost

A cost that contains both variable and fixed cost components, changing in total with volume but remaining constant per unit.