Kellogg's Was Getting Ready to Introduce a New Ready-To-Eat Cereal

question 49

Multiple Choice

Kellogg's was getting ready to introduce a new ready-to-eat cereal bar. Before launching the product, they tested consumer's reaction to the product by sampling the product in grocery stores and asking consumers to fill in a questionnaire. This is an example of a(n) :

• A)individual interview
• B)field experiment
• C)focus group
• D)hypothesis generation

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Definitions:

Consciousness

The quality or state of awareness, or, of being aware of an external object or something within oneself.

Awareness

The state or ability to perceive, to feel, or to be conscious of events, objects, or sensory patterns.

Sociocognitive Theory

A theory that emphasizes the role of social interaction, cognition, and behavior in learning.

Hypnosis

Hypnosis is a trance-like state of focused attention and heightened suggestibility, with diminished peripheral awareness, often used for therapeutic purposes.