Canada's Trade Agreements Create Business Opportunities in Global Markets

question 77

Multiple Choice

Canada's trade agreements create business opportunities in global markets. They are only the beginning however. Companies have to:

• A)do their homework and adapt their products to the needs of each market.
• B)withhold goods and services to global markets without trade agreements.
• C)sell the products and services that are most desired.
• D)wait for global governments to remove further trade barriers.

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Definitions:

Customer Experience Management

The method of creating and responding to interactions with customers in a way that fulfills or surpasses their expectations, aiming to boost satisfaction, loyalty, and support among them.

Internal Marketing

The promotion of a company’s objectives, products, and services to its employees, aiming to align customer and employee satisfaction.

Services Marketing

Marketing practices tailored to promote and sell intangible services, as opposed to tangible products.

Service Quality

The assessment of how well a delivered service meets the customer's expectations and the difference between perceived service and expected service.