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Hindustan Lever's Initiative in India to Provide Start-Up Loans to Women

question 10

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Hindustan Lever's initiative in India to provide start-up loans to women to buy stocks of products to sell to local villagers because it realized it could not sell to the rural poor in India unless it found ways to distribute its products such as soap, shampoos, and laundry detergents is an example of:


Definitions:

Productivity

The measure of the efficiency of a person, machine, factory, system, etc., in converting inputs into useful outputs.

Small Business Owner

An individual who owns and operates a small business, typically taking on considerable financial risks in the hope of profit.

Holding Costs

The expenses associated with storing inventory, including warehousing, insurance, and depreciation.

Ordering

The process of requesting goods, services, or work to be provided or performed by another party.

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