Frank Wright Is a Stereo Buff Who Will Go to Great

question 106

Multiple Choice

Frank Wright is a stereo buff who will go to great lengths when making stereo equipment purchases. He believes having the right equipment is important because many people will see the stereo when they visit his home. If you were the marketing
VP for Quality Electronics Inc., and your market was primarily made up of people just like Wright, which influence source would you most likely build into your promotional messages?

• A)situational influences
• B)self-concept influences
• C)reference group influences
• D)perceptual risk influences

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Definitions:

Annually Compounded

Interest on an investment that is calculated once a year on both the initial principal and the accumulated interest from previous periods.

Nominal Rate

The annual interest rate not adjusted for inflation or the compounding of interest.

RRSP

Registered Retirement Savings Plan, a retirement savings and investing vehicle for employees and the self-employed in Canada.

Month-End Contributions

Investments or payments made into a financial account or plan at the end of the month for accounting or strategy purposes.