Just as There Are Different Inputs into an Organization's Decision

question 147

Essay

Just as there are different inputs into an organization's decision to make a major buy, so there is a similar situation that occurs within a family. Various members of an organization and of a family will take different roles depending upon the product being purchased. What are the two major
differences between how organizations and families make purchase decisions? (These differences are based on the roles members play.)

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Definitions:

Spontaneous Recovery

The reappearance of a previously extinguished response after a period of non-exposure to the conditioned stimulus.

Negative Reinforcement

A process in behaviorism where the removal of an undesirable or unpleasant stimulus strengthens or increases the probability of a response.

Generalization

The process by which the brain applies past experiences to new situations, recognizing patterns.

Spontaneous Recovery

The reappearance of a learned response after its apparent extinction, often occurring suddenly in response to the original conditioning stimulus.