When Marty Attended His First New Product Development Class, He

question 50

Multiple Choice

When Marty attended his first new product development class, he realized that he ought to have an AutoCAD type software program to enable him to do proper designs or else he would be unable to do his assignments. In which stage of the consumer
Purchase decision process was Marty when he made this realization?

• A)problem recognition
• B)alternative evaluation
• C)purchase behaviour
• D)information search

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Definitions:

Explicit Premise

A clearly stated proposition in an argument that is offered to support the truth of the conclusion.

Implicit Premise

An unstated assumption that is necessary for an argument to hold together or make sense, assumed to be true without being expressed outright.

Explicit Premise

A statement in an argument that is openly expressed and serves as a foundation for establishing the conclusion.

Implicit Premise

An underlying assumption in an argument that is not explicitly stated but is necessary for the argument to hold true.