Consumer Behaviour Is an Important Focus for Marketers Because

question 17

Multiple Choice

Consumer behaviour is an important focus for marketers because:

• A)companies use this knowledge to provide value to consumers.
• B)marketing research is an inexpensive process.
• C)attracting new customers is easier than keeping old ones.
• D)customer value is a non-quantifiable statistic.

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Definitions:

Credit Analysis

The process of evaluating an applicant's loan request or a corporation's debt issue in order to determine the likelihood of the borrower repaying the loan.

Financial Statement

A written report which quantitatively describes the financial health of a company.

Commercial Paper

An unsecured, short-term debt instrument issued by a company, typically for the financing of accounts receivable, inventories and meeting short-term liabilities.

Short-term Notes

Debt obligations that are due for repayment within a short period, typically less than one year.