An Example of a Marketer-Dominated Source of Information for an External

question 89

Multiple Choice

An example of a marketer-dominated source of information for an external information search is:

• A)friends and relatives.
• B)consumer programs on talk radio stations.
• C)Consumer Reports magazine.
• D)salespeople.

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Definitions:

Howard Gardner

Howard Gardner is an American developmental psychologist best known for his theory of multiple intelligences, which suggests that intelligence is multifaceted and not solely measured by IQ.

IQ Scores

Numerical measurements derived from standardized tests designed to assess human intelligence and cognitive abilities.

WAIS-IIIR

The third revision of the Wechsler Adult Intelligence Scale, a tool used for measuring human intelligence.

Stanford-Binet

A standardized test that measures intelligence and cognitive abilities in children and adults, developed initially by Alfred Binet and later refined at Stanford University.