Smartphones Have Been Available for Quite a While and Samsung

question 34

Multiple Choice

Smartphones have been available for quite a while and Samsung is a recognized brand name of cell phones. Smartphones that can use touchscreens are commonplace. Samsung newest phone (the S4) uses eye-tracking, so users do not have to use the touchscreen. Promoting a new benefit of eye-tracking should lead to a favourable attitude toward the smartphone by:

• A)adding of a new important attribute.
• B)reducing perceived risk.
• C)changing beliefs about a specific attribute.
• D)changing the importance of a specific attribute.

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Definitions:

New Media Technologies

Modern digital communication technologies, such as the internet, smartphones, and social media platforms, that facilitate interactive and instant communication.

Media Concentration

The phenomenon where a few large corporations own a majority of media outlets, potentially limiting diversity of opinion and controlling the flow of information.

Conflict Theory

A sociological perspective that views social life as a competition for limited resources and focuses on the power struggles between different groups.

Functionalist

Relating to the theory in sociology that views society as a complex system whose parts work together to promote solidarity and stability.