PRIZM Categories Help Marketers to Understand Consumers Better

question 14

Multiple Choice

PRIZM categories help marketers to understand consumers better. For example, residents of the "Lunch at Tim's" category are more likely to:

• A)be slow to adopt to social media
• B)not understand social media
• C)follow social media content
• D)produce social media content

---

Definitions:

Marketing

The action or business of promoting and selling products or services, including market research and advertising.

Cyber World

The digital landscape made up of interconnected networks, the internet, and digital communication technologies.

Inappropriate Photographs

Images that are not suitable for a given context, often due to their explicit, offensive, or unprofessional nature.

Compelling Comments

Engaging or persuasive remarks that can grab attention or motivate action.