Mobile Marketing Is Perhaps the Core Emerging Digital Platform for Marketers

question 43

Multiple Choice

Mobile marketing is perhaps the core emerging digital platform for marketers because more than _________million Canadians have mobile phones.

• A)21
• B)31
• C)26
• D)16

---

Definitions:

Cognitive Dissonance

The mental discomfort experienced when holding two or more conflicting cognitions (ideas, beliefs, values, emotional reactions).

Peripheral Route Persuasion

A mode of persuasion wherein individuals are influenced by superficial cues rather than message content.

Central Route Persuasion

A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues or aspects unrelated to the argument or content, such as the speaker's attractiveness or charisma.