Define Generation X, and Explain Why It Is Important to Marketers

question 83

Essay

Define Generation X, and explain why it is important to marketers.

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Definitions:

Genes

Segments of DNA located on chromosomes that contain the necessary instructions for the development and functioning of an organism.

Cohort Effect

Effect that occurs when people born in one historical period are at different risk for a disorder than are people born in another historical period.

Psychological Variable

An attribute, trait, or condition of an individual that can be measured or observed in psychology.

Researcher

An individual who conducts systematic investigations into phenomena, often through structured study and experimentation, to establish facts or reach new conclusions.