Brand Managers Find Out What People Are Saying About Their

question 125

Multiple Choice

Brand managers find out what people are saying about their brand on Twitter by

• A)using keyword search monitoring from services such as TweetDeck or HootSuite.
• B)recognizing that posts are too brief to allow for a substantive mention of their brand.
• C)creating their own Twitter account and seeing what "followers" say on Facebook.
• D)having employees perform spot-checks on posts.

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Definitions:

Terminology

The set of specialized words or expressions used in a particular field, profession, or area of study.

Trading Rituals

Established cultural or traditional practices involved in the exchange of goods and services between groups or individuals.

Europeans

Refers to the people originating from or associated with the continent of Europe.

Indians

Indigenous peoples of the Americas, often referred to in the context of those living within the territorial boundaries of the United States.