Which Marketing Strategy Involves Retaining Focus on a Single Product

question 193

Multiple Choice

Which marketing strategy involves retaining focus on a single product line but marketing it to new markets?

• A)market specialization
• B)selective specialization
• C)product specialization
• D)full coverage

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Definitions:

Conscious Choice

The act of making decisions that are deliberately thought out, often reflecting a person's values and ethics.

Subconscious Selection

The process of making choices without conscious awareness, often influenced by deeper inner preferences or biases.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.

Relevant Information

Data or details that are directly related to the matter at hand or of interest to the decision-making process.