As a Consultant to a Soap Company's Brand Manager, Which

question 159

Multiple Choice

As a consultant to a soap company's brand manager, which social media marketing strategy would you NOT recommend to your client to build the customer base?

• A)Hire celebrities to tweet about using their product.
• B)Product placement in a Sim's Game.
• C)Use tweets to drive traffic to the brand's website.
• D)Run concurrent specials on multiple social media platforms such as Facebook and Twitter.

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Definitions:

Risk-Free Asset

A financial investment that promises a certain return without any chance of monetary loss.

Portfolio

An assortment of financial assets owned by a person or an organization.

Beta

A criterion for the volatility, or established risk, inherent in a security or portfolio ensemble in the context of the broader market.

Portfolio

A collection of financial investments like stocks, bonds, commodities, cash, and cash equivalents, including mutual funds and ETFs.