An Example of a Performance Measure Linked to Inputs or Costs

question 10

Multiple Choice

An example of a performance measure linked to inputs or costs in social media advertising is

• A)Facebook allows companies' ads to show up in pop-up windows throughout the site.
• B)Facebook charges for ads to appear along the right-hand section of a Facebook webpage.
• C)Facebook staff members create ads for companies who want to advertise on Facebook.
• D)Facebook charges companies to create a Facebook Page for their brands.

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Definitions:

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, ending with net profit or loss.

Bond Investment

The purchase of bonds as a means of generating income or benefiting from appreciation, involving lending money to the issuer in exchange for periodic interest payments and the return of principal at maturity.

Purchase Price

The amount of money paid to acquire a product or service.

Consolidated Statements

Financial statements that aggregate the financial information of a parent company and its subsidiaries into one comprehensive financial report.