A Business Hoping to Generate Large Online Sales Through Posting

question 60

Multiple Choice

A business hoping to generate large online sales through posting ads on social networking sites, but only pay when an ad actually generates a sale, should use a performance measure of

• A)a "negotiated measure," and pay $100 to post their ad for two weeks.
• B)"cost per click," and pay $0.50 for every visitor who clicks on the ad and goes to their website.
• C)"cost per action," and pay $50 for every purchase that originated from an ad on the site.
• D)"cost per thousand," and pay $0.50 for every time an ad loads, up to $100 per month.

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Definitions:

Attention

The process of selectively concentrating on a discrete aspect of information, whether deemed subjective or objective, while ignoring other perceivable information.

Neurotransmitters

Chemicals found in the brain and nervous system that transmit signals across synapses from one neuron to another.

Schizophrenia

A chronic and severe mental disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior.

Dopamine

A neurotransmitter associated with pleasure, movement, and attention, crucial for both cognitive and physical functioning.