The Information Needed for the Marketing Program, Step 3 of the Planning

question 45

Multiple Choice

The information needed for the marketing program, Step 3 of the planning phase, includes: 1) marketing mix actions and 2) _________.

• A)market-product grids with targets
• B)positioning studies
• C)detailed plans to execute the marketing program
• D)projections for future sales, expenses, and profits

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Definitions:

Epigenetics

“Above” or “in addition to” (epi) genetics; the study of the molecular mechanisms by which environments can influence genetic expression (without a DNA change).

Environmental Influences

Factors within the environment that can affect behaviors, development, and life processes.

Growth Mindset

The belief that abilities and intelligence can be developed through dedication and hard work, embracing challenge and learning from feedback.

Neuron Connections

The synapses or links between neurons in the nervous system through which they communicate with each other.