To Create a Successful Advertising Campaign on Facebook, a Good

question 142

Multiple Choice

To create a successful advertising campaign on Facebook, a good strategy a brand manager can use is to

• A)create and send an e-mail message to every registered Facebook user.
• B)create ads that will appear in a specified, strategic position on every page when users log into their profiles.
• C)create video ads with a funny, engaging, character spokesperson for the brand that will capture users' attention and "go viral."
• D)create ads that incorporate controversial topics like religion and politics to get Facebook users to "like" their Page.

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Definitions:

Marketing Actions

Specific steps or strategies undertaken by companies to promote and sell products or services to target audiences.

New Product Development

A process used by companies to conceptualize, design, develop, and finally launch a new product in the market.

Nondurable Good

A product that is consumed or has a short life span, typically less than three years, such as food, fuel, or paper products.

Intangible Activities

Actions or processes that cannot be physically touched or measured, often associated with services, experiences, or intellectual properties.