An "Active Receiver" Who Is "Delighted" with the Brand Advertised

question 128

Multiple Choice

An "active receiver" who is "delighted" with the brand advertised and sends messages to his or her online friends about the brand is referred to as a(n) ________.

• A)"follower"
• B)"end-receiver"
• C)"evangelist"
• D)"expert"

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Definitions:

Pluralism

A condition or system in which multiple distinct groups, cultures, or entities coexist in a society or organization.

Multicultural Organizations

Enterprises that embrace, incorporate, and value cultural diversity within their workforce.

Structural Diversity

Refers to tangible differences in organizations, such as varied organizational roles, departments, and hierarchical levels, which may influence operations and dynamics.

Glass Ceiling

An invisible barrier that prevents certain groups of people, particularly women and minorities, from advancing beyond a certain level in a hierarchy or organization.