In Terms of Performance Measures, Fans Are

question 3

Multiple Choice

In terms of performance measures, fans are

• A)the number of people who interact with a Post ("like," make a comment, and so on)divided by the total number of people seeing the Post.
• B)the number of people who have opted in to a brand's messages through a social media platform at a given time.
• C)the percentage of people who have clicked on a link on the Page to visit a specific site.
• D)the total number of unique visitors to a Facebook Page in a given time period.

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Definitions:

Consumer Surplus

The variance between the total price consumers are ready and able to fork over for a good or service and the sum they ultimately pay.

Deadweight Loss

A loss of economic efficiency that can occur when the equilibrium for a good or a service is not achieved or is not achievable.

Consumer Surplus

The difference between the total amount that consumers are willing to pay for a good or service and the total amount they actually do pay.

Consumer Surplus

The difference between what consumers are willing to pay for a good or service and what they actually pay, indicating the economic benefit to consumers.