Telus' Goal in Offering a Specific Phone That Is Not

question 59

Multiple Choice

Telus' goal in offering a specific phone that is not offered by any of the other mobile phone carriers in Canada is focused on achieving a long term advantage to deliver a unique customer experience. This is known as:

• A)strategy.
• B)corporate planning.
• C)market development.
• D)customer relationship management.

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Definitions:

Aversion Therapy

A form of psychological treatment in which an undesirable behavior is paired with an unpleasant stimulus to reduce the frequency of the behavior.

Classical Conditioning

An educational process where continuous pairing of two stimuli leads to the response initially triggered by the second stimulus being eventually triggered by the first stimulus.

Operant Learning

A type of learning where behavior is controlled by consequences, including rewards and punishments, as described by B.F. Skinner.

Cognitive Error

Faulty thinking or mistaken beliefs that can lead to incorrect conclusions or decisions.