For Several Years, Advertisements for Arm & Hammer Baking Soda

question 58

Multiple Choice

For several years, advertisements for Arm & Hammer baking soda have prompted consumers to place an opened box of the product in the refrigerator to lessen food odour and to replace that box monthly. The same ads advise customers to pour the used box down their kitchen sinks to freshen drains. Arm & Hammer employed a ________ strategy in its attempt to sell more baking soda.

• A)diversification
• B)product development
• C)market penetration
• D)market development

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Definitions:

Venous Insufficiency

A condition characterized by inadequate blood flow in the veins, leading to symptoms such as swelling, varicose veins, and leg discomfort.

Brachial

Pertaining to the arm, specifically the area from the shoulder to the elbow.

Ulnar

Pertaining to the ulna, one of the two long bones in the forearm, or structures adjacent to it.