As a New Employee with Medium-Sized Business in Toronto Focusing

question 31

Multiple Choice

As a new employee with medium-sized business in Toronto focusing on home outfitting, you analyze each of the different business areas: flooring, lighting, and
Furniture separately to understand the profit margins in each area. Which tool did you likely use?

• A)business portfolio analysis
• B)target marketing
• C)marketing strategic planning
• D)market segmentation

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Definitions:

Alternative Evaluation

The process consumers go through in assessing the merits of different products or services before making a purchasing decision.

Postpurchase Evaluation

Postpurchase evaluation refers to the process customers go through after buying a product or service, assessing their satisfaction and the overall value they received.

Information Search

The process consumers engage in by searching for information about products or services to make an informed purchasing decision.

Purchase Decision

The end result of a complex process where a consumer or business decides to buy a specific product or service.