When General Mills Introduced Frosted Cheerios, It Wanted to Launch

question 82

Multiple Choice

When General Mills introduced Frosted Cheerios, it wanted to launch the product in half the time taken by any cereal manufacturer to launch a new cereal. General Mills created a team that studied the successful product launch of other companies' cereals to determine what went well and what did not. To learn these lessons from other cereal
Launches, General Mills used:

• A)reverse engineering.
• B)research mimicry.
• C)benchmarking.
• D)product emulation.

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