Marketers Can Use One of Two Strategies: the First Strategy

question 24

Multiple Choice

Marketers can use one of two strategies: the first strategy uses Groupon and Living Social Deals, and the second strategy uses ads in newspapers, magazines, and on TV. The difference between these two types of marketing strategies is that the first one Targets consumers who are _______and the second one targets consumers who are ________.

• A)"passive receivers"; "active receivers"
• B)"active receivers"; "passive receivers"
• C)an older demographic; a younger demographic
• D)wealthy; disadvantaged

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Definitions:

Shoplifting

The act of stealing merchandise from a retail establishment.

Undercover Police Officer

A law enforcement official who operates incognito to investigate criminal activity without revealing their true identity.

Defense

Legal strategies and actions taken to protect oneself or one's interests against legal claims or charges.

Genotypes

The genetic constitution of an individual organism, often in reference to specific traits or alleles.