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Matsura Industries Distributes Candy and Coffee Through Its Vending Machines

question 146

Multiple Choice

Matsura Industries distributes candy and coffee through its vending machines in Tokyo. The addition of sandwich vending machines to the same market is an example Of a ________strategy.


Definitions:

Consumer Surplus

The discrepancy between what consumers are prepared and capable of paying for a product or service and the actual amount they end up spending.

Willingness to Pay

The maximum amount an individual is prepared to spend on a good or service, reflecting the value they place on it.

Consumer Surplus

The discrepancy in the total charges consumers are prepared and economically able to bear for a good or service, and the charges they actually bear.

Willingness to Pay

The maximum amount an individual is prepared to spend for a good or service, reflecting the value they assign to it.

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