Recently, Kellogg's Introduced Mickey's Magix Cereal

question 155

Multiple Choice

Recently, Kellogg's introduced Mickey's Magix cereal. It was designed to get children who currently don't eat cereal to eat cereal for breakfast. When milk is added to the cereal, it turns a pastel blue. The cereal itself is very similar to General Mills' Lucky
Charms but with the addition of food colouring. Kellogg's new (for it) product targeted at a new segment (children who don't eat cereal) is an example of:

• A)market development
• B)market penetration
• C)diversification
• D)product penetration

---

Definitions:

Environmental Influences

External factors surrounding an individual that affect their behavior, growth, and development.

Frontal Lobes

The portion of the cerebral cortex involved in decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.

Phineas Gage

A historically significant patient whose personality changes after a brain injury helped scientists understand the brain's role in personality and behavior.

Auditory Hallucinations

Experiences involving hearing sounds—most commonly voices—that are not present in the external environment.