For Several Years, Advertisements for Arm & Hammer Baking Soda

question 58

Multiple Choice

For several years, advertisements for Arm & Hammer baking soda have prompted consumers to place an opened box of the product in the refrigerator to lessen food odour and to replace that box monthly. The same ads advise customers to pour the used box down their kitchen sinks to freshen drains. Arm & Hammer employed a ________ strategy in its attempt to sell more baking soda.

• A)diversification
• B)product development
• C)market penetration
• D)market development

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Definitions:

Predispositions

The tendencies or inclinations to think, act, or feel in a particular way before any external influence.

Stimuli

External or internal factors that elicit physiological or psychological responses in an organism.

Traits

To Allport, distinguishing characteristics that guide behavior. Traits are measured on a continuum and are subject to social, environmental, and cultural influences. To Cattell, reaction tendencies, derived by the method of factor analysis, that are relatively permanent parts of the personality.

Functional Similarities

The aspects in which different things show a likeness in purpose, role, or use.