There Are Many Perfumes on the Market, but Only One

question 62

Multiple Choice

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's name is Demeter, and it makes over 150 different fragrances with
Names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather,
And Turpentine. According to people who use Demeter perfume, its memorable scents would be what makes it superior to other perfumes. Which elements of the marketing program were being considered when the company's owner decided initially to market the perfume in 1-ounce coloured glass bottles that would not always be sold at list
Price?

• A)price and product
• B)place and promotion
• C)price and place
• D)promotion and price

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Definitions:

Communication Difficulties

Communication difficulties refer to challenges encountered during the exchange of information, hindered by barriers such as language differences, hearing impairments, misunderstandings, or emotional distress.

Cultural Behaviours

Patterns of actions and norms that are characteristic of a specific group or society.

Granted

Acknowledged as given or provided, often without needing a request.

International Audience

A diverse group of people from various countries and cultures, requiring consideration of multiple perspectives and potentially different communication practices.