Which of the Following Pieces of Information Is Used in a SWOT

question 87

Multiple Choice

Which of the following pieces of information is used in a SWOT analysis, the first step of the planning phase of the strategic marketing process?

• A)Trends in past and current revenues for industry and competitors
• B)Corporate return on investment
• C)Revenues associated with each point of market share
• D)Market share for the product

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Definitions:

Horizontal Communication

The exchange of information between peers within the same level of an organization, facilitating collaboration and team coordination.

Staff

Refers to all the employees of an organization or a specific group within.

Coworkers

Individuals working together in the same organization, sharing responsibilities or projects.

Manufacturing Company

An enterprise engaged in the industrial production of goods through the processing of raw materials.