Which of the Following Pieces of Information Is Used in the Evaluation

question 94

Multiple Choice

Which of the following pieces of information is used in the evaluation phase of the strategic marketing process?

• A)Corporate return on investment
• B)Revenues associated with each point of market share
• C)Trends in past and current revenues for industry and competitors in total and by segment
• D)Tracking reports measuring results of marketing actions

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Definitions:

Cost of Capital

The rate of return that a company must earn on its project investments to maintain its market value and attract funds.

Capital Budgeting

The process of planning and managing a company's long-term investments in major projects or assets.

Mutually Exclusive Projects

Projects where acceptance of one automatically excludes the acceptance of the other due to competing resources.

IRR

Internal Rate of Return; a metric used in capital budgeting to estimate the profitability of potential investments, representing the discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero.