You Have Been Told That a Company Increased Its Marketing

question 15

Multiple Choice

You have been told that a company increased its marketing effort from $2 million to $5 m and that the same company increased its sales revenue from $12 million to $21 million. Calculate the company's ratio of incremental sales revenue to incremental marketing effor

• A)3:1
• B)9:1
• C)1:3
• D)7:19

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Definitions:

Profit Goal

A financial objective set by a business or organization aiming to achieve a specific amount of profit over a certain period.

MBO Cycle

Management by Objectives (MBO) Cycle refers to the systematic process of defining objectives within an organization so that management and employees agree to the objectives and understand what they need to do in the organization.

Periodic Review

An assessment conducted at regular intervals to evaluate performance, compliance, or progress towards objectives.

Face-To-Face Meetings

Direct interactions between two or more individuals present in the same location, typically for discussion or collaboration.