The Actions Taken During the Evaluation Phase of the Strategic

question 91

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include: 1) ________and 2) correct negative deviations; exploit positive ones.

• A)find points of difference
• B)track sales and revenues and compare with competitors
• C)execute the marketing program
• D)compare results with plans to identify deviations

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Definitions:

Accounting Systems

Organized frameworks used for recording, measuring, summarizing, and communicating financial information of a business entity.

Collecting

The process of obtaining payments for debts owed by individuals or businesses.

Accumulating

The process of gathering or building up a quantity over time.

Reporting

The process of preparing and conveying financial and operational information to relevant stakeholders to facilitate decision-making.